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Science Of Persuasion

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big).

 

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“You search, you break your heart, your back, your brain, and then — and only then — it is handed to you.”

— Annie Dillard

 

 

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